Monica Potter's Struggles As CEO: Can She Save Monica Potter Home?

By Ridenour

20 Apr 2025

Actress Monica Potter, known for her incredible performances on NBC’s Parenthood, is taking on a new role that's proving to be her toughest challenge yet—CEO. The 46-year-old, who was last seen on CBS's The Wisdom of the Crowd, has ventured into the world of entrepreneurship with her Cleveland-based lifestyle brand, Monica Potter Home. Despite her best efforts, the company has been struggling to find its footing, leading her to seek help on CNBC's The Profit. Let's dive into her journey and see what went down.

Monica Potter Home: A Brand Born from Family Values

Monica Potter Home is more than just a business—it’s a reflection of Monica’s values and her deep connection to her family and community. The website showcases a diverse range of products, all inspired by the idea of "family." From thoughtfully crafted home goods and textiles to skincare products and even food items, Monica’s brand offers something for everyone. Imagine cozying up with one of their soy candles or sipping on their premium coffee—it’s all about creating a warm, inviting atmosphere in your home.

A Closer Look at the Products

The Monica Potter Home product line includes everything from sea buckthorn balm, a nourishing skincare treat, to festive holiday decorations that bring joy to any home. There are also practical items like t-shirts and cozy textiles that add a personal touch to your everyday life. Monica’s goal is clear: to provide products that resonate with her customers on a personal level, much like the relationships she cherishes in her own life.

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  • Monica shares her heartfelt vision on the website, saying, "When I say Monica Potter Home was inspired by my family, I’m not just talking about my immediate family. It’s about the broader community that has supported me throughout my life. This brand is for everyone who believes in the power of connection and community." But despite her passion, the business hasn't been as successful as she hoped. In fact, it’s losing nearly $100,000 a year and has almost depleted her initial $1 million investment.

    The Profit: Can Marcus Lemonis Save Monica Potter Home?

    Enter Marcus Lemonis, the charismatic host of The Profit. When he stepped into Monica Potter Home, he quickly identified a major issue: a lack of trust between Monica and her team. Caity, the company’s director of operations, expressed her frustration during the show, saying, "I was hired to make decisions, but I feel like I can’t do my job without Monica thinking I’m going behind her back. I truly have her best interests at heart." This tension wasn’t isolated—multiple employees had considered leaving the company due to these challenges.

    Marcus’s Plan and Monica’s Resistance

    Marcus proposed a $100,000 investment and arranged meetings with experts in fragrance laboratories, graphic design, and packaging. However, Monica ultimately rejected his suggestions. Caity shared her concerns with Marcus, saying, "Monica is very resistant to change. Every time we try to develop something new, whether it’s a candle scent or a rebranding effort, it becomes a tedious process. Monica pulls the plug, and I think she’s a self-sabotager." Despite his best efforts, Marcus decided to walk away, stating, "I’m disappointed, but sometimes it’s better to leave while you’re ahead."

    Monica’s Reflection on the Experience

    Despite the outcome, Monica sees the experience as a positive one. She told local news affiliate WKYC, "Being on The Profit taught me so much about understanding relationships and personalities. It’s all about digging deep and figuring out what drives people’s fears and motivations. It’s been an incredible journey so far, and I can’t wait to see what’s next." Her determination and willingness to learn suggest that Monica Potter Home might still have a bright future ahead.

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